New businesses trying to market themselves online will begin to see SEO popping up in their research. Search Engine Optimization (SEO) is optimizing a website or webpage to improve its visibility and ranking in search engine results pages (SERPs). SEO marketing is a great way to target a region where you may offer services. For example, a home chiropractor is limited to their location within a 30-mile radius. It would benefit the business to begin writing/posting custom content to their craft and the region. The goal of SEO is to make it easier for people to find your website or webpage when they search for related keywords or phrases on search engines like Google or Bing.

SEO involves various techniques, including optimizing the website's content, structure, and technical elements to make it easier for search engines to understand and rank. The ultimate goal of SEO is to drive organic traffic to a website or webpage, which can result in more leads, sales, and revenue for businesses. SEO is an ongoing process that requires consistent effort and monitoring to maintain and improve search engine rankings.

Strategies businesses can explore:

1. Research keywords: Start by researching the keywords people search for related to your business and products/services. Utilize tools like Google Keyword Planner or SEMRush to identify high-traffic, low-competition keywords.

2. Optimize your website: Make sure your website is optimized for both users and search engines. This includes having a clear and user-friendly website structure, relevant and high-quality content, and using meta titles and descriptions that include your target keywords.

3. Build high-quality backlinks: Backlinks are a crucial part of SEO and can significantly impact your search engine rankings. Reach out to other websites in your niche and see if they would be willing to link back to your site. You can also create valuable content that others will naturally want to link to.

4. Utilize social media: Social media can be a powerful tool for driving traffic to your website and building brand awareness. Choose platforms that are relevant to your target audience and post regular updates, including links back to your website.

5. Monitor your progress: Regularly monitor your website's performance using tools such as Google Analytics. This will allow you to see which tactics are working and which need to be improved.

6. Stay up-to-date: The world of SEO is constantly evolving, so it's important to stay up-to-date with the latest best practices and algorithms changes. Read industry blogs and attend conferences to stay informed.

If your budget allows for it, there is software to help evaluate your site's performance. Two companies that lead this offering are MOZ and SEMRUSH. With some time, reading, and writing, your business can quickly be off to an effective SEO strategy! If your time is limited, businesses can always leverage our services.